Desiree Perez Is New York Tough

As the Chief Operating Officer of a multibillion dollar music conglomerate, one would expect you have a thick skin. Desiree “Des” Perez of Roc Nation puts that assumption to test and she passes with flying colors. Her status as a female at the top of a man’s world because rather apparent the moment you hear her speak. She takes control of a room full of millionaires and apologizes to no one. She belongs there and she makes you recognize her presence. A New York City native, Des Perez has rubbed shoulders with music’s big players for over 20 years.

She is the close friend and confidant of music mogul Jay-Z but you can sense even he doesn’t want to be on her bad side.Des ran some of NYC’s most successful and star-studded music venues and night clubs for over a decade before being named COO of Roc Nation. She has negotiated some of the biggest deals in the industry including the Samsung deal for pop star, Rihanna and the Foundation Stadium deal for the boss’ wife, BeyoncĂ©.Des was named the COO of TIDAL, the online music streaming arm of Roc Nation and she immediately made an impact.

She negotiated a deal with Sprint to purchase a third of the company for $200 million. The deal’s real value comes from the access that TIDAL gains of Sprint’s 45 million users. Expected to bring in billions of dollars over the next decade, the deal is perhaps the biggest one yet for one of the industry’s toughest executives. Ms. Perez is unafraid to be the part of any negotiation. That was evident when in 2013 she stepped in and was the driving force behind baseball star Robinson Cano reaching a $250 million deal with the Seattle Mariners. Des is married to Juan Perez, who serves as the CEO of Roc Nation.