Andy Wirth on the future of ski resorts

Climate change has influenced the weather patterns and seasons in major parts of the world. One of the most affected seasons is winter which happens to be my personal favorite – Read more: How Will the Drought Affect California Ski Resorts?

Most people anticipate the summer but I prefer the winter as I am an avid skiing fan. However this winter outcome left many skiing fans such as myself concerned about the future of ski resorts as we experienced a lesser amount of snow as compared to the past seasons.

Ski resorts often depend on snow to survive and so do plenty of other winter resorts. Read more: Andy Wirth Elected Chairman of Reno-Tahoe Regional Air Service Corporation

The drought in California has affected several of these resorts interrupting a number of leisure and sporting activities. The question on every one’s mind is, what does the future hold for ski resorts? I came across an interview on a California radio station known as KCRW that seemed to answer the question.

The program “Press Play with Madeleine Brand” hosted Andy Wirth, the CEO and President of Squaw Valley Ski Holdings in Olympic Valley, near Lake Tahoe, CA. The topic of the day was “How Will the Drought Affect California Ski Resorts?” Madeleine spoke to the optimistic resort owner who assured the listeners that indeed ski resorts will survive no matter the duration of the dry winters.

Conrad Wirth , the former US National Park Service Director is the grandfather of Andy Wirth who was born in Nuebrucke, West Germany in 1963. Andy Wirth began his career at the Rocky Mountain National Parks as a backcountry ranger and later as a wilderness ranger in the San Pedro Parks Wilderness Area.

He was appointed as CEO of Squaw Valley Ski Holdings in 2010 which has two functional ski resort branches: Squaw Valley and Alpine Meadows. He has 25 years of experience in the mountain resort and hotel industry at Steamboat Ski and Resort Corporation and its parent company, Intrawest serving as a marketing officer and executive vice president of sales and marketing. Learn more about Andy Wirth: http://andywirth.com/

In the KCRW radio interview Andy Wirth said that the key of ski resort survival is dependant on the management of the snow which is possible through science.

This can be achieved through the collaboration of meteorologists and other scientists by manipulating the various weather conditions. In case the dry winters carry on, out of the 6000 acres of snow available just about 4000 acres can be used for skiing.

Andy Wirth spoke in depth about his company and projects in place to better the environment and cut its contribution to changes in climate such as minimizing the carbon footprint.The ski resort was privileged to host the Winter Olympics in 1960 and has been proceeding successfully with several renovations worth $70 million since Wirth took over replacing the former CEO Nancy Cushing.