In the world of innovation, business, and advancement lies the wonderful foundation of marketing. Although there are many players in the game of business marketing there are only a few Champions. Lori Senecal is a true champion when it comes to innovation and business. Let’s take a look at the life and leadership of the magnificent CEO.
With a long history of being an executive, Lori has a very diverse background when it comes to marketing and innovation. From being the co-founder of TAG Ideation, Lori headed that from February 2003 to July 2007. Fast-forward just a little bit and she was the president and CEO of Kirshenbaum Bond Senecal and Partners from 2009 to 2012. If we look at her global appeal, she was the global CEO of Crispin Porter and Bogusky from March 2015 to December 2017. At that time as the global CEO Lori made a significant impact on the business and culture of CP + B. The words agility and collaboration are what define her tenacious innovative spirit while leading the organization. All across the world, her accomplishments are noted whether it’s from being recognized as one of the creative innovators of the year or simply being among the winners of the agency executives to watch. Her presence is truly felt the world over.
While she has maintained an image of business appeal and marketing, Lori Senecal has demonstrated what it means to be determined and passionate about what you believe in. Most of her ideas the result of concentrated thoughts mixed with sheer will. A modern-day revolutionary when it comes to the future of business locally and globally. Her appeal is wide and vast so there is no mistake about what she brings to the table.
In conclusion, there is much more to be said about this fantastic woman. Volumes of her great works are to be written and this is only a small sample of the magnitude she has given to the business world. Many are thankful for her skills and vision while most appreciate the dedication she has shown in her pursuit. A true example of excellence, as Ideamensch describes.
Jeunesse Global was founded in 2009 by Randy Ray and Wendy Lewis. From the beginning, Ray and Lewis, who had spent decades working to build some of the most successful companies in the North American direct-marketing business, wanted to found a different kind of company. As they approached their sunset years, the wealthy Florida couple was more interested in creating a lasting legacy and a life statement than they were in acquiring even more wealth, none of which they would ever be able to use.
Ray and Lewis decided that they wanted to start a firm that would create life-changing products at affordable prices for people all across the planet. At the same time, they wanted to form a strong business plan, allowing aspiring entrepreneurs located anywhere on Earth to have the same kinds of fantastic economic opportunities that Ray and Lewis were able to enjoy by the simple accident of having been born in the United States.
With his massive experience in sales and business, Ray was quickly able to devise a business plan that would give Jeunesse distributors up to six different income streams. Simultaneously, Lewis began searching for market niches that had gone unanswered by the biggest names in health and beauty. Having identified a few, she was then able to tap into her extensive network of engineers and product development scientists, devising some of the most innovative and groundbreaking products that the world had ever seen.
Ray and Lewis, both of whom had spent extensive time travelling and doing business throughout East Asia, soon settled on a strategy of promoting both the company’s business plan and products throughout that region. Ray was able to bring on board some of the most accomplished direct-marketing professionals throughout the East Asia region. Lewis was also able to develop products that would play to the East Asian love of natural ingredients and health consciousness. This would ultimately prove to be a winning formula, with much of Jeunesse Global’s spectacular growth being generated exclusively from its East Asia operations.
Today, Jeunesse Global ranks among the fastest growing companies in the world, and its Youth Enhancement System is widely recognized to be among the most important developments in health and beauty science of the last decade.