Don Ressler is a very successful person. He is a determined, enterprising man who turns every project that he works on into gold. Ressler has started several start-up companies, including Intelligent Beauty and the well known Fabletics. Fabletics grew out of another of his start-up companies that saw great success, JustFab. Ressler and Goldenberg have proven to be a great match for working together, and their skills combine to generate wealth in every venture they touch.
After he sold his initial start-up, FitnessHeaven, to Intermix Media in 2001, Ressler teamed up with Adam Goldenberg to start Alena Media. It was also very successful and raked in millions of dollars. After News Corp bought Intermix and essentially refused to show any attention to the widely profitable Alena Media, the two decided it was time to look for newer opportunities.
Despite being frustrated and disappointed, the two did not let it get them down. Don Ressler and Goldenberg were very confident is their skills and prowess as entrepreneurs. It didn’t take them long to establish a new plan of action, and the two put together a new team comprising of old colleagues from the Alena Media days. In Adam Goldenberg’s living room, the new team met to throw ideas around on LinkedIn. It didn’t take long for them to work out the designs for Intelligent Beauty, though in that time it was referred to as Brand Ideas.
Another start-up called DERMSTORE focused on skincare, and the team focused their energies on getting the company established. Following in their proven model of never standing still, the team set up SENSA, a weight loss system they worked on in collaboration with Dr. Alan Hirsch. They even brought on Brett Brewer as CEO, a familiar face from the days of their work with Intermix. Ressler and Goldenberg were so successful that they found themselves receiving funding from Technology Crossover Ventures.
In 2010 they started JustFab, which initiated a chain of events, new start-ups and an evolving theme. They bought FabKids in 2013 and the followed that up with buying The Fab Shoes. These new acquisitions brought 500,000 new subscribers to add to their already established membership of 1.5 million. These events led to Don Ressler and Goldenberg joining forces with Kate Hudson and the establishment of a new startup, Fabletics. Fabletics provides its members monthly athletic wear delivered to their homes and chosen for them best on their own preferences. Just like all of Ressler and Goldenberg’s start-ups, Fabletics is very successful.