Most people are familiar with Tinder, the location-based dating app, but there is another app that is gaining momentum called Bumble; it is the brainchild of CEO and Founder Whitney Wolfe, the former co-founder of Tinder. After severing ties with Tinder, Wolfe endeavored to create a dating app that would not only rival her perceived competitor but would also place women in the proverbial driver’s seat, when comes to choosing dating prospects. So, how is Bumble changing the dating experience for women? The app reverses gender roles; men are not able to initiate contact, instead, they must wait for the women to approach them. In addition, the site incorporates a photo verification system that is intended to assuage any concerns of false identity.
HOW WHITNEY WOLFE MARKETED BUMBLE
The Bumble app has been in existence for over two years and has grown in popularity due to an effective marketing strategy employed by Whitney Wolfe. According to an article in the New York Times, Wolfe took the app to college campuses with the intent of enticing women to sign up; Wolfe knew that if she could get enough women to sign up for the app, men would sign up as well. The strategy was a success, Bumble reportedly claims 800 million matches and an even more impressive 10 billion swipes each month. Furthermore, Bumble has been ranked second to Tinder when it comes to top grossing Apple downloads.
WHITNEY WOLFE FOCUSES ON INCLUSION
Bumble currently has a workforce comprised of 35 employees and is continuing to make strides when it comes to differentiating itself from Tinder. For example, the company recently added Bumble BFF,” which is predicated on establishing platonic friendships amongst women. In addition, Bumble is striving to become more inclusive with the roll out of “Chappy,” an app aimed at attracting the lesbian, gay, bisexual, and transgender community. To further drive traffic to Bumble, the company started a subway campaign in New York that encourages people to make the first move when it comes to dating and relationships, emphasizing a seize the day mentality. Bumble is definitely poised to shake up the dating world, and many people are taking notice.
Learn More: www.businessinsider.com/bumble-ceo-leadership-employees-2017-7
Don Ressler is a very successful person. He is a determined, enterprising man who turns every project that he works on into gold. Ressler has started several start-up companies, including Intelligent Beauty and the well known Fabletics. Fabletics grew out of another of his start-up companies that saw great success, JustFab. Ressler and Goldenberg have proven to be a great match for working together, and their skills combine to generate wealth in every venture they touch.
After he sold his initial start-up, FitnessHeaven, to Intermix Media in 2001, Ressler teamed up with Adam Goldenberg to start Alena Media. It was also very successful and raked in millions of dollars. After News Corp bought Intermix and essentially refused to show any attention to the widely profitable Alena Media, the two decided it was time to look for newer opportunities.
Despite being frustrated and disappointed, the two did not let it get them down. Don Ressler and Goldenberg were very confident is their skills and prowess as entrepreneurs. It didn’t take them long to establish a new plan of action, and the two put together a new team comprising of old colleagues from the Alena Media days. In Adam Goldenberg’s living room, the new team met to throw ideas around on LinkedIn. It didn’t take long for them to work out the designs for Intelligent Beauty, though in that time it was referred to as Brand Ideas.
Another start-up called DERMSTORE focused on skincare, and the team focused their energies on getting the company established. Following in their proven model of never standing still, the team set up SENSA, a weight loss system they worked on in collaboration with Dr. Alan Hirsch. They even brought on Brett Brewer as CEO, a familiar face from the days of their work with Intermix. Ressler and Goldenberg were so successful that they found themselves receiving funding from Technology Crossover Ventures.
In 2010 they started JustFab, which initiated a chain of events, new start-ups and an evolving theme. They bought FabKids in 2013 and the followed that up with buying The Fab Shoes. These new acquisitions brought 500,000 new subscribers to add to their already established membership of 1.5 million. These events led to Don Ressler and Goldenberg joining forces with Kate Hudson and the establishment of a new startup, Fabletics. Fabletics provides its members monthly athletic wear delivered to their homes and chosen for them best on their own preferences. Just like all of Ressler and Goldenberg’s start-ups, Fabletics is very successful.
Has medical science finally advanced to the point where they can tell us for sure whether brushing our hair really makes a difference? According to Cosmopolitan UK, brushing can make hair grow faster. At least that’s what someone said, and this statement was quoted in a recent article at Allure. According to the Cosmo source, using a boar bristle brush and brushing every day could stimulate the scalp and thus cause the hair to grow faster. Author Renee Jacques was just a little skeptical, though. Renee decided to get the straight dope and consulted an authority: Dr. Francesca Fusco, a New York City dermatologist who specializes in the scalp. What brushing does stimulate, Dr. Fusco insists, is blood circulation throughout the scalp and the effective distribution of sebum, which naturally lubricates the hair shaft. Good blood circulation is going to bring more nutrients to the scalp, where the hair follicle develops. And when hair is regularly brushed using a boar bristle brush, it’ll be healthier, shinier, and bouncier. But it won’t grow faster. Dr. Fusco’s words were seconded by Matt Fugate, a stylist at the Serge Normant salon in NYC. Matt repeated the importance of using a natural brush with soft boar bristles. So that settles it: brushing isn’t going to make hair grow faster, but a regular brushing regime will make it prettier and healthier.
Finding reliable, interesting, and fun information about beauty and fashion can be a hit-or-miss proposition. Or you can find a blogger and youtuber in whom you can put confidence and trust, a person like is Wendy Ayche, otherwise known as Wengie, who confesses up front that she is completely obsessed with beauty and shopping. Wengie’s YouTube channel has recently passed the million-subscribers mark, while her extremely popular blog is packed with content: makeup tutorials, wise thoughts on a healthy lifestyle, recipes for sensible meals, giveaways, and of course fashion and beauty talk.
Of Chinese descent but raised in Australia, Wengie has created an internet site rich in cultural diversity. She moves easily between Western and Eastern concepts of beauty, lifestyle, and health, always insisting on the importance of living with integrity and responsibility. Having worked in marketing and accounting, Wengie knows how to run her rapidly expanding empire of beauty and fashion. But she has remained a warm and compassionate individual, a rare occurrence for one so young, talented, and beautiful.