When it comes to cosmetics there are a lot of brands for women to consider. The market is flooded with a ton of different companies that are all seeking customers that will make return visits. When it comes to things like make up and lipgloss it isn’t expensive so it is very important for any company that sells these products to have repeat business. That is how billions are made in the industry. Companies market and advertise heavily to keep their customers coming back again and again.
Doe Deere is one of the cosmetic leaders that has managed to do a great job of keeping customers coming back for more. She has developed a brand of cosmetics that cannot be found in stores, and this is one of the biggest parts of her appeal.
Somehow she has managed to gain a large following with her brand of unicorn make up and Lime Crime cosmetic accessories. These are the type of brands that have become something of an Internet cult type of hit.
Many people are going to be curious about something that is new and exciting. They’re going to want to know a lot more about it, but Doe Deere has done something different with her brand. She has managed to stay within the social media realm and build her business this way. She has stayed away from the glossy expensive television campaigns. She has also bypassed the magazines. In the past these have been known to be the most common outlets for marketing any type of make up products. Doe Deere knew about all of this, yet she made a decision to go in a different route.
There are a few companies that are going to be able to go against the grain of what the major companies are doing and still survive. Doe Deere has been able to do this and have a successful run because she has quality products. This may be one of the biggest reasons that she has been able to actually build the brand.
Many consumers that patronize her products are connected to her social media campaign. They follow her on sites like Facebook and Twitter in order to see what she is releasing next through her posts.