Bustle is helping its readers break all of the fashion and beauty rules. It just featured an article on Doe Deere, the founder and CEO of Lime Crime cosmetics. In the article, Deere is interviewed about her perspective on fashion and beauty rules that she says are begging to be broken. In her social media pictures as well as the featured pictures in the article, it is clear that Doe Deere has a talent for taking traditional standards and turning them on their head. Even her own hair color is off the beaten path. One thing about Deere’s personal look is for sure. Deere has the unique ability to make the unconventional still look cool and stylish.
One of the major beauty rules that Deere encourages readers to consider breaking is something all of us have been taught through traditional advertising and beauty tips for decades. The conventional wisdom is that it is way over the top to wear both a bold eye look and a bold lip at the same time. Deere says that this is just plan silly. Instead, she argues, just wear whatever makeup makes you feel fabulous. For Deere, this means finding complementary eye and lip looks and shades that work with her outfit and whatever mood she is in that way.
Doe Deere founded her makeup company after years of designing, sewing and selling her own clothes on the Internet to other aspiring fashionistas. Deere has always marched to the beat of her own drum and has never compromised her values in following her dreams or launching her career. In fact, for Deere, following her passion and succeeding at her career are one and the same pursuits. She was able to make a name for herself with an out-of-the-box makeup company because she was searching for makeup colors and options that could be paired with her unconventional fashion line. That is how Lime Crime was first created in 2008.
Since it was established, Deere has turned Lime Crime into an incredibly successful company tat gives adventurous women the opportunity to express themselves in a fun and authentic way. The shades introduced by Lime Crime continue to inspire major trends in the cosmetics industry, and the company is considered a pioneer in innovative makeup options. Deere is frequently consulted by major publications for her advice on beauty and fashion trends and maintains an active social media presence for her followers.